Silicon Valley Lore
The stories behind the catchphrases that you're "supposed to know"
Silicon Valley has a language all its own, and it’s my job in this newsletter to be your translator.
In some cases, one-to-one translations will be enough. “ARR” means annual recurring revenue, often from software subscriptions, “cap table” means a list of names and their percent ownership of a startup, and so on.
But in others, understanding Silicon Valley folks requires understanding the lore, not just the lingo.
Startup folks often make short-hand reference to a shared bank of stories that they expect you to know.
This isn’t malicious — shorthand is efficient — but lore can be exclusionary for folks who aren’t in the know. And, although there is nothing less cool than explaining an inside joke, it’s my moral duty as a former Outsider to teach you the entrepreneurial lore that can help you achieve Silicon Valley fluency.
And, who knows: you might even learn some Silicon Valley wisdom along the way.
“Software is eating the world.” — Marc Andreessen
In 2011, Marc Andreessen (who built the world’s first internet browser) predicted that the next decade would be a renaissance for software startups. At the time, there were just ten startups worth over $1 billion (Facebook, Twitter, Zynga, Groupon, LinkedIn, and five others you’ve never heard of), and Andreessen thought that number was about to skyrocket.
His argument was that the benefits of software — zero marginal costs, fast prototyping and development — were ready to take hold, as the normal costs associated with hardware development were rapidly dropping:
“In 2000, when my partner Ben Horowitz was CEO of the first cloud computing company, Loudcloud, the cost of a customer running a basic Internet application was approximately $150,000 a month. Running that same application today in Amazon's cloud costs about $1,500 a month.”
To put it lightly, Andreessen was right: the 2010s were a legendary decade for startup activity. Today, there are 738 billion-dollar startups, and it’s hard to think of an industry that remains untouched by Silicon Valley-style innovation.
“RIP Good Times” — Sequoia
In October 2008, the U.S. economy was still reeling from the subprime mortgage crisis, and legendary venture capital fund Sequoia had a succinct message for its CEOs:
In a now-legendary, 56-slide presentation, Sequoia’s partners laid out a bleak picture of a prolonged economy recovery that would force its portfolio companies to “GET REAL or GO HOME.”
Alfred Lin, now a partner at Sequoia, said:
“I was serving as the COO/CFO of Zappos when I was summoned to Sequoia’s office for the infamous R.I.P. Good Times presentation in 2008, prior to the financial crisis. We didn’t know then… how long or how sharp or shallow of a downturn we [would] face. What I can confirm is that the presentation made our team and our business stronger. Zappos emerged from the financial crisis ready to seize on opportunities after our competitors had been battered and bruised.”
This presentation was frequently referenced at the beginning of the coronavirus pandemic as folks wondered if Sequoia would issue another presentation (it did, in March 2020), and it’s often summoned as an example of the no-nonsense attitude that founders need to have in order to effectively run their companies.
Reality can often be painful for startups, and running towards the pain (or smashing your portfolio companies with it) is sometimes the only solution.
“No handshakes, please.” — Andreessen Horowitz
In February 2020, Silicon Valley was sounding the coronavirus alarm well before the rest of the country. Balaji Srinivasan (an entrepreneur, investor, and Bitcoin enthusiast) was perhaps the first, and Andreessen Horowitz followed suit, posting a sign on the front door of its HQ in early February to kick off coronavirus precautions:
At the time, there were less than 20 confirmed cases of coronavirus in the Unites States, and the “no handshakes” sign was openly mocked as a result.
The sign is today remembered (somewhat smugly) as a symbol of Silicon Valley’s ability to think independently and act on new data, even in the face of criticism. In the words of OpenAI CEO Sam Altman:
“The interesting question isn’t ‘Why did Silicon Valley get it right?’ It’s ‘How did everyone else get it so wrong?’
One theory is that because initially it was mostly the tech industry saying this was bad, and the media seem to like to say whatever the tech industry thinks is wrong, particularly if it will get some clicks, they mocked the people raising the alarm.”
“Move fast and break things.” — Facebook
The early motto of Facebook was the siren’s call of the second wave of internet startups: scale, scale, and scale some more — and let caution be damned. The startup world was obsessed with building Minimum Viable Products (as popularized by Eric Reis), with iterating quickly, and with building aggressive organizations optimized for growth.
Chamath Palihapitiya, now a vocal investor riding the SPAC wave, was the head of Facebook’s growth team in those early days, and his explanation was characteristically blasé:
We did three really obvious brain dead things and the reality was we lacked enough self-awareness and ego to frankly just continue to do these very simple things over and over and over again, repetitively, monotonously to a point where every time we used to see things move in one direction or another we would either keep doing them or stop doing them and not second guess ourselves.
I tell people, “You know, look, we actually just looked at a lot of data, we measured a lot of stuff, we tested a lot of stuff, and we tried a lot of stuff.”
In reality, the Facebook Growth team was a machine. They were ruthless and methodical in their application of quantitative frameworks for growing the Facebook userbase and maximizing the time each user spent on the app. One employee quoted Chamath as saying “It’s f***ing land-grab time, so get all of the f***ing land you can get.”
Nowadays, the tech industry has been lambasted for its “growth at all costs” mindset, most notably in The Social Dilemma, the 2020 Netflix film that led me to shut down by Facebook and Instagram accounts — and Facebook’s “move fast and break things” is the central point of the anti-tech backlash that is rapidly gaining traction in the US.
(Also, one final easter egg here. This motto has been replaced at Facebook with the funniest, most corporate-BS rewrite of all time: “Move fast with stable infrastructure.”)
“Competition is for losers.” — Peter Thiel
I could summarize this one, or I could let Peter Thiel (the founder of Paypal and the venture capital firm Founders Fund) do it in his own words. This talk is one of my favorites in the Y Combinator oeuvre; I’d recommend you all check it out if you haven’t already.
This talk/saying is the final item on this list because it exemplifies Silicon Valley contrarianism — it took a piece of common knowledge, that startups are best when they have “first mover advantage,” and argued the opposite, that they should instead try to be the last movers in a market they can monopolize.
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